Stephen Davis

, Colorado Springs, CO

Stephen Davis

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Stephen Davis

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Stack of black-and-white Deadpan shipping boxes: a large white box on top with a distressed black smiley face logo (X eyes, tongue out), and beneath it several black boxes printed with small white icon patterns and “Deadpan” branding on the sides, all against a pitch-black background.

Details

Wildwood

Wildwood Casino—The Highest Casino in the World. As the lead designer and Art Director for Wildwood Casino, we (WickedThink Marketing) place all media for Wildwood (direct mail, print, outdoor, radio, broadcast television, cable television, and digital). We also handle their marketing strategy, promotion execution, creative design, collateral production, social media training, reputation management, public relations, and website maintenance. Wildwood is the best casino in Cripple Creek and has a fast-paced, high-energy, Vegas-style atmosphere. We develop their collateral, branding, and advertising to reflect that feeling and attitude.

Services

UI Design

Logo design

Brand guidelines

Brand strategy

Brand assets

Year

2021

Client

Wildwood Hotel & Casino

Deadpan wordmark on black: bold white “Deadpan” in italic sans-serif, preceded by a distressed white smiley face logo (crossed-out eyes, tongue sticking out) on a solid black field.
White distressed smiley face logo (X eyes, tongue out) centred on a solid black background, showing rough, hand-painted edges.
Bold white “Deadpan” italic wordmark centred on black, with no other graphics or background detail.
Black metallic foil pouch photographed from above, printed with a glossy white distressed smiley face logo (X eyes, tongue out) in the centre, faintly showing small white icon patterns beneath.

Testimonial

"Stephen nailed the tone straight away. No fluff, no overthinking, just a brand that feels sharp, intentional, and unmistakably us."

Matt, General Manager of Wildwood Casino

Tiled pattern of small white Deadpan icons—including toilets, rainbows, skulls, plungers and spray bottles—scattered across a solid black background.
Black bucket hat floating against black, embroidered at the front with the distressed white Deadpan smiley face logo (X eyes, tongue out).
Black drawstring fabric bag set against pitch-black, printed centrally with the distressed white Deadpan smiley face logo (X eyes, tongue out).

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